Eugene, Ore. — Eugene area passengers will have the option to fly nonstop to San Jose, California, beginning November 5th, 2015. Alaska Airlines CEO Brad Tilden made the announcement last week during a keynote speech at the JumpStart Air Service Development conference in Seattle. The Eugene-San Jose flight will be operated by Alaska’s sister carrier Horizon Air, utilizing a 76-seat Bombardier Q400 aircraft. Tickets are now available for purchase at www.alaskaair.com. Summary of new Eugene-San Jose flying: Start date City pair Departs Arrives Frequency Nov. 5 Eugene-San Jose 4:20 p.m. 5:50 p.m. Daily Nov. 5 San Jose-Eugene 5:50 p.m. 7:20 p.m. Daily “We are all excited about Alaska Airline’s new non-stop service to Silicon Valley’s Airport,” said Director of Finance and Administration, David Barbero. “The community has asked for additional travel options into the Bay area and this daily SJC service accomplishes that goal.” Alaska Airlines will utilize a $781,100 federal Small Community Air Service Development grant to establish the route. The grant funds will be used to provide a minimum revenue guarantee during the start-up period and to create and execute a targeted marketing and advertising campaign to support the service. Horizon Air has served the Eugene Airport since October 1974. The regional airline gained the largest market share of passenger traffic at EUG in January of this year. (more) Background In fall 2010, the Eugene Airport was awarded a $500,000 Small Community Air Service Development Program (SCASDP) grant for potential future nonstop flights to Mineta San Jose International Airport. San Jose was identified as the best underserved, nonstop air service market to pursue for this grant application. At the time San Jose was the 12th top destination of passengers using EUG, but the Eugene Airport retained only 15% of local passengers with 85% driving to PDX. The retention rate was significantly lower than most other destinations of EUG’s top 50 markets. A public-private partnership was established to support the proposed air service initiative made up of the City of Eugene, Lane County Government, Eugene Chamber of Commerce, Springfield Chamber of Commerce, Lane Metro Partnership, and Travel Lane County. This partnership will provide $281,100 in matching funds, including $55,000 from non-airport sources. To be considered for the SCASDP an airport must currently have insufficient air service, unreasonably high air fares, and/or geographic diversity; for example, being located near an airport that pulls traffic away from the smaller airport. Priority considerations for the Department of Transportation also include local cash contributions, established public/private partnerships, material benefits to the general public, and timely use of grant funds in selecting a grantee.