The Shift Campaign

Eco-Challenges
E-Mobility - Spring 2021
13th Avenue Bikeway - October 2020

Celebrate Earth Day with Eco Challenges

After piloting the Shift Campaign in the fall of 2020 with the 13th Avenue Bikeway project, the City of Eugene is celebrating Earth Week by officially launching The Shift Campaign. The Shift Campaign is a brand that gathers an umbrella of projects related to shifting towards more sustainable living. This campaign is one way the City hopes to help our community reduce greenhouse gas emissions to reach the goals outlined in the Climate Recovery Ordinance. To celebrate Earth Week, the City is using The Shift Campaign to host a series of Eco Challenges.

The Shift Campaign Eco Challenges, hosted on Engage Eugene, feature a number of opportunities for climate action. Many of the projects encourage small, yet impactful changes individuals and households can make to their daily routines to help fight climate change and provide benefits like wellness and cost savings. These actions include reducing food waste, using active transportation, changing how we use and purchase goods, and more.

To join the fun, simply log on to Engage Eugene and click the heart next to the action you want to join. From there, leave a comment to share how you are engaging or add your voice to the “Share your Story!” feature. The Shift Campaign project page will also offer a news feature to keep the community up to date with recent projects and highlights.

What is the Shift Campaign?

The Shift Campaign is an umbrella of visual projects from the City of Eugene and its Eugene Climate Collaborative Partners. These projects highlight ways people can make small changes in their daily habits to make a big difference in achieving our climate recovery goals. The Campaign will cover a wide range of topics from shifting your ride, to eating a plant-based meal, to buying used. These actions will not only lead us towards more sustainable living but may even save us money, increase our wellness or connect us more with our community.

Why Shift?

The Shift Campaign came about to provide individuals and households a way to learn about how to reduce greenhouse gas (GHG) emissions in every day life. While the Climate Recovery Ordinance (CRO) sets an aggressive target of lowering Eugene's GHG emissions to 350 parts per million (ppm) by 2100, the CAP2.0 shows us that to stay on track to meet that target, our community needs to reduce GHG emissions by 790,000 metric tons of carbon dioxide equivalent, or MT CO2e, by 2030. That's a lot! It’s going to take everyone to reach that goal.

With The Shift Campaign, let's shift the conversation towards sustainable living and mindful consumption to highlight ways we can all do our part to meet our climate recovery goals.

What You Can Do

We all have a role to play in protecting our planet for future generations to come. Here are a few examples of simple things you can do now to do your part:

Shift your ride – Start with one trip a week using Eugene's renowned bike path system or commuting by scooter or bus.
Shift your meal – Commit to eating a plant-based meal 1-2 days a week.
Shift your bin – Utilizing the City's Love Food Not Waste program keeps methane-producing organic materials out of the landfill and into compost which the community can repurpose. Simply place food waste only in your yard-debris bin for pick-up day.
Shift your community – Being on a first-name basis with your neighbors is not only great for your wellbeing, but it’s also potentially lifesaving in the event of a natural disaster.
Shift your consumption – Did you know that in Lane County, nearly 70% of our emissions come from upstream emissions – those occurring outside city limits related to the sourcing, manufacturing, and transportation of goods? By reducing and reusing, you can significantly curb your carbon footprint!